Pixels & analytics
Track every sale, server-side.
Meta CAPI, TikTok Events and Pinterest fire from the server, so conversions survive iOS and ad-blockers. One dashboard with real revenue, funnel and subscription share.
Live in a few clicks.
The blind spot
Browser pixels miss what you paid for.
Since iOS changes and ad-blockers, client-side pixels drop a big chunk of conversions. Your ad platforms optimise on bad data and your ROAS looks worse than it is.
Dropped conversions
Blocked or expired browser pixels never report the sale you actually made.
Confused algorithms
Ad platforms optimise against incomplete data and spend into the wrong audiences.
Understated ROAS
You scale down winners because the dashboard cannot see their real return.
What you saw vs what really happened
Your ads were flying half-blind.
Browser pixels drop conversions to iOS and ad-blockers, so your platforms optimise on a number that is too low. Server-side events report the sales that actually happened.
Browser pixel
143
conversions reported
blocked by iOS & ad-blockers
Server-side
212
conversions captured
the real number
+69
sales your ads missed
Server-side
iOS and blocker proof
Deduped
no double counting
The fix
Events from the server, not the browser.
Conversions that actually arrive
Purchases fire server-side through Meta CAPI, TikTok Events and Pinterest, so they land even when the browser pixel is blocked.
- Meta Conversions API
- TikTok Events API
- Pinterest Conversions
One dashboard, honest numbers
Revenue, order status funnel, units sold, best day, top products and revenue by country, over any date range and matched to real payments.
- Date-range reporting and best day
- Status funnel, units and top products
- Revenue by country and subscription share
Wired in
Every channel, covered.
Meta CAPI
Server-side purchases so Facebook and Instagram optimise on real data.
TikTok Events
Full-funnel events that survive the browser, straight to TikTok.
Pinterest Tag
Conversions tracked server-side for Pinterest campaigns.
One dashboard
Revenue, funnel and subscriptions in a single view, tied to real sales.
Questions.
Why server-side instead of the normal pixel?+
Browser pixels get blocked by iOS settings and ad-blockers, dropping conversions. Server-side events fire from our backend, so they report reliably.
Which platforms are supported?+
Meta (Conversions API), TikTok (Events API) and Pinterest, all configured in one place.
What can I see in the dashboard?+
Revenue over any date range, an order status funnel, units sold, your best period and subscription share, all matched to actual paid orders.